Nationwide

At my time with PDD Ventures, I worked closely with our small team of seasoned business and product experts to ideate and validate new business opportunities for Nationwide.

We conducted bi-weekly user research and testing interviews to drive future design iterations and validate business objectives.

I designed clickable prototypes showing high-level flows and interactions (using Sketch and Invision App) and also defined high-level marketing messaging.

Please Note: These projects focused on validating business ventures and the overall initial user experience so the visual design was purposely not fully explored and fleshed out.